How to attract and engage kids in order to make them love a healthier fish diet? We let the product lead us! Peskitos by Pescanova changed the category by adding fun to breaded hake with its new fish shapes. So, we based the product launch on pure fun, by creating a film full of colour and music especially for the kids’ TV channels, as well as the corresponding digital content for mums. “Now you have your little fishes”.
