A brand-new freshness

The redesign of PESCANOVA packaging in numbers:

  • 22 products
  • 7 pillar categories – Fish / Seafood / Premium / Basic / Breaded / Semi-ready meals / Shrimp-based
  • 4 key values – Taste / Quality / Nutritional Value / Convenience
  • 5 ways to experience it – Bold / Fresh / Trustworthy / Friendly / Disruptive
  • 1 main goal – Capture freshness and consumers’ attention

Pescanova Packaging shrimps
Pescanova Packaging octopus
Pescanova Packaging surimi
Pescanova Packaging Gampari
Pescanova Packaging I cook
Pescanova Packaging I cook shimps
Pescanova packaging shrimps
Pescanova packaging shrimps finest selection